Privacy Policy

Privacy Policy
LensTown Contact Lenses, also known as www.Lenstown.co.uk and operated by Celeritas Ltd, respects and is committed to protecting your privacy. LensTown Contact Lenses provides this Privacy Policy to inform you of our practices, the choices you can make about the way your information is collected online and how that information is used.

1. Types of Information We Collect
This Privacy Policy covers personal information, non-personal data collection and aggregate reporting.

Personal information is information that is associated with your name or personal identity. LensTown Contact Lenses uses personal information to understand your needs and interests, and to provide you with better services. Once you choose to provide us with personal information, you can be assured it will be used only to support and improve your customer relationship with LensTown Contact Lenses. LensTown Contact Lenses will not sell, rent or lease your personal information to others.

On some LensTown Contact Lenses web pages you can register an account, order products or services, request information, and subscribe to marketing or support materials. The types of personal information you provide to us on these pages may include name, address, phone numbers, e-mail address, user IDs and passwords, billing and transaction information, credit card information and contact lens preferences. To personalise or improve our website, products, services or communications, we may also ask you to provide us with information regarding your personal or professional interests, demographics, and experiences with our products or services. Providing this additional information is optional.

Non-personal information refers to data on usage and service operation that is not associated with a specific personal identity. LensTown Contact Lenses collects and analyses non-personal information to evaluate how visitors use the LensTown Contact Lenses website.

2. How we use your Information
LensTown Contact Lenses uses your personal information to provide you with services and to help us understand your needs and interests. Specifically, we use your information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits, to personalise promotional offers and to personalise the LensTown Contact Lenses website. Occasionally, we may also use your information to contact you for market research regarding LensTown Contact Lenses’ products or services.

Credit card information is used only for payment processing and fraud prevention. Credit card information and sensitive personal data are not used for any other purpose by our financial services providers or LensTown Contact Lenses and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.

Non-personal data is aggregated for reporting on the LensTown Contact Lenses website’s usability, performance and effectiveness. It is used to improve the customer experience, usability and site content.

3. Who We Share Your Information With
LensTown Contact Lenses will not sell, rent or lease your personal information to others. LensTown Contact Lenses will not share your personal information with third parties, unless you have given your permission for us to request products or services on your behalf. Your permission will be requested when you submit your information.

LensTown Contact Lenses works with third-party service providers and suppliers to deliver complete products, services and customer solutions described in "How We Use Your Information". Suppliers and service providers are required to keep the information received on behalf of LensTown Contact Lenses confidential, and may not use it for any purpose other than to carry out the services they have agreed with LensTown Contact Lenses. These service providers may change or we may work with additional service providers to better accommodate our customers.

We reserve the right to disclose customers’ personal data to our ultimate holding company and any of its subsidiaries, if necessary.

LensTown Contact Lenses will not share personal information with any other third parties without your permission, unless to:
(i)    Respond to duly authorised information requests of governmental authorities
(ii)    Comply with any law, regulation, subpoena, or court order
(iii)    Help prevent fraud, or enforce or protect the rights and properties of LensTown Contact Lenses
(iv)    Protect the personal safety of LensTown Contact Lenses’ employees and third parties on LensTown Contact Lenses’ property
(v)    Transfer personal data if the LensTown Contact Lenses website or Celeritas Ltd is acquired (or the majority of the company is acquired) by a third party
(vi)    Transfer personal data if we sell or acquire any business or assets to a third party buyer or seller

4. Your Choices
LensTown Contact Lenses gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product-specific and service-specific information, and LensTown Contact Lenses marketing communications. LensTown Contact Lenses communications may include new product information, special offers, or an invitation to participate in market research.

You may choose to receive LensTown Contact Lenses communications by e-mail and telephone. We will make every effort to honour your preferences. This option does not apply to communications for the purpose of administering order completion, contracts, support, product safety warnings or delivery updates.

5. Access to and Accuracy of Your Information
LensTown Contact Lenses strives to keep your personal information accurate. We have implemented technology, management processes and policies to maintain customer data accuracy.

We will provide you with access to your information, including making reasonable effort to provide you with online access to change your information. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as a password, user ID and birthdate, before granting access to your data.

Every user has a right to review, correct or update their personal data and can do so by logging into their account on the LensTown Contact Lenses website. Personal data processing will stop immediately upon the user’s request. Celeritas Ltd commits to responding immediately to requests concerning personal data protection.

6. Keeping your Information Secure
LensTown Contact Lenses is committed to protecting the information with which you provide us. To prevent unauthorised access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, LensTown Contact Lenses has in place appropriate physical and managerial procedures to safeguard the information we collect.

We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as credit card information. SSL encryption is designed to make the information unreadable by anyone but us. This security measure is in place when you see either the symbol of an unbroken key or closed lock (depending on your browser) at the bottom of your browser window.

Credit card numbers are used only for processing payment and are not used for other purposes. As part of real-time payment processing, LensTown Contact Lenses subscribes to a fraud management service. This service gives you and LensTown Contact Lenses an extra level of security to guard against credit card fraud and so protects your financial data.

7. Payment Service Providers
LensTown Contact Lenses uses third party payment service providers (PSPs), including World Pay and Sage Pay, in order to process credit and debit card transactions on the customer’s behalf.

In order to complete a purchase on our website, you may be transferred to pages hosted by the third party PSP. Our partner PSPs are fully Payment Card Industry Data Security Standard (PCI DSS) compliant.

The third party PSP takes full responsibility for the security of your transactional data. We have taken reasonable steps to ensure that no transactional data that passes to our PSP’s servers can be used, changed or examined by third parties. Unless under obligation by law, our partner PSPs will not share personal information with any other organisation or individual.

8. IP Addresses and Cookies
The LensTown Contact Lenses website tracks visitors’ behaviour using Google Analytics. The information collected includes browser types, operating systems and IP addresses. This statistical information does not identify individuals and is only used to monitor browsing actions and patterns.

The LensTown Contact Lenses website does not store cookies.

9. Links to Third Party and Affiliate Websites
We do our best to only link to high quality, relevant third party websites from our site, such as the trusted review sites Trustpilot and eKomi. However, any third party website we link to is not under our control and we cannot take responsibility for any issues or losses the customer may suffer as a result of visiting a website linked to from our site.

We advise all customers to read the privacy policies and terms and conditions of any third party websites which they have clicked through to from our site before using them.

10. Where Data Is Stored
Any data we collect may be transferred to and stored at FastHosts.co.uk, the UK’s most reputed and secure data centre.

The data may also be processed or analysed by the staff of Celeritas Ltd. (who operate LensTown Contact Lenses) or the staff of our suppliers. By submitting your personal data you agree to this transfer, storing and processing of data. We will take all steps necessary to ensure your data is secure and kept in accordance with this Privacy Policy.

We will do our best to protect your personal data, although we cannot guarantee the security of your data once transmitted to our website. We will strive to prevent unauthorised access to your data using strict procedures and security features.

11. Changes to This Policy
If there are updates to the terms of LensTown Contact Lenses’ online Privacy Policy, we will post those changes and update the revision date in this document. This means you will always know what information we collect online, how we use it, and what choices you have.

For material changes to this Policy, LensTown Contact Lenses will provide notification to affected customers.

12. Contacting Us
We value your opinions. If you have comments or questions about our privacy policy, please send them to 'LensTown Contact Lenses' via email info@lenstown.co.uk or call us.

13. Unsubscribe your account:
If at any time you wish to have your information removed from our active database, please contact us. You will be able to unsubscribe anytime by clicking on the unsubscribe link at the bottom of all our email communications, or you can un-tick the options in the Update Your Personal Details section in My Account

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